Case Studies — TMA Finance

eCommerce · Bookkeeping + Controllership

From blended margins to SKU-level profitability

DTC brand · $2.4M revenue · Shopify + Amazon

★★★★★

Verified Upwork Client · Ongoing engagement

"Identified 3 unprofitable SKUs driving 40% of ad spend. Gross margin improved by 11 points within 2 months."

The Challenge

A DTC brand with $2.4M in annual revenue had no visibility into product-level margins. All revenue and COGS were blended, making it impossible to know which products were actually profitable.

What TMA Built

TMA rebuilt the chart of accounts with SKU-level COGS tracking, set up channel P&Ls for Shopify and Amazon, and delivered monthly financials with a controller review to catch anomalies before they compounded.

+11 ptsGross margin improvement

3Unprofitable SKUs found

14 daysTo first clean close

34%→45%Gross margin after rebuild

Agencies & Service · Controllership + Reporting

Agency discovers 4 accounts were losing money

Marketing agency · $1.8M revenue · Account-level P&Ls

★★★★★

Verified Upwork Client · Ongoing engagement

"Retainer pricing corrected on 4 accounts. EBITDA margin improved from 8% to 19% within one quarter."

The Challenge

A $1.8M marketing agency had healthy top-line revenue but thin margins. The owner couldn't tell which client accounts were profitable because contractor costs weren't being matched to accounts.

What TMA Built

TMA set up account-level P&Ls, matched all contractor invoices to client accounts, and built a monthly management report showing margin by account, utilization, and overhead allocation.

+11 ptsEBITDA margin improvement

4Loss-making accounts found

30 daysTime to full visibility

8%→19%EBITDA margin in one quarter

Real Estate · Multi-Entity + Investor Reporting

Multi-entity operator gets consolidated financials for the first time

Real estate operator · 4 entities · 7 properties

★★★★★

Verified Upwork Client · Ongoing engagement

"Investor reporting delivered on schedule for the first time. Consolidated NOI visibility across 7 properties."

The Challenge

A real estate operator with 7 properties across 4 entities had no consolidated view of performance. Investor reports were always late, and intercompany transactions were creating errors in every entity's books.

What TMA Built

TMA set up entity-level bookkeeping for all 4 entities, built intercompany reconciliation workflows, and delivered a consolidated package — P&L, balance sheet, and NOI by property — every month.

4Entities consolidated

7Properties tracked

100%Reporting delay eliminated

0Intercompany errors at close

B2B Services · Invoicing & AR + Cash Flow

Consulting firm reduces DSO from 52 to 19 days

B2B consulting firm · Full AR takeover · 90-day cash visibility

★★★★★

Verified Upwork Client · Ongoing engagement

"Days Sales Outstanding dropped from 52 to 19 days. Cash flow stabilized. No more end-of-month scrambles."

The Challenge

A B2B consulting firm was consistently cash-tight despite strong revenue. Invoices were sent late, follow-up was inconsistent, and there was no visibility into AR aging.

What TMA Built

TMA took over the full AR function — invoice generation, delivery, follow-up cadence, and AR aging reporting. A cash flow forecast was built to give the owner 90-day visibility.

52→19 daysDSO reduction

90 daysCash flow visibility

EliminatedLate invoices

OngoingActive client · Long-term

Real results.
Real businesses.

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