What was missing
Revenue and COGS were blended. No one could see whether a product, channel, or campaign was producing profit.
A controller-led margin rebuild made channel and SKU profitability visible—so the owner could stop funding loss-making products.
Gross margin improved from 34% to 45% in two months after the finance system exposed three unprofitable SKUs.
Revenue and COGS were blended. No one could see whether a product, channel, or campaign was producing profit.
Each view is intentionally compact: the lines a founder or operator should be able to use in a decision conversation.
Change revenue to see the annual profit capacity created by an 11-point gross-margin improvement.
Illustrative calculation using the case-study operating change. It is not a forecast or client financial statement.
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